Please note: This story is premium content on Saltwire Network and you may only see the first few paragraphs. If you would like to view the full version please try the links below or, please, contact Lori Lewis through her Etsy page https://www.etsy.com/ca/shop/PetalAndCrow.
Sources: The Saltwire Publishing Network by Sheryl Dubois (2020), First year in the bag: East Coast crafter pivots new business amid COVID-19 | The Telegram; or try https://saltwire.pressreader.com/the-telegram-st-johns/20201104 and search for page B4.
Excerpt from the article:
When Lori Lewis decided to take her passion for crafting to the next level in October 2019 and launch a shop on Etsy – a popular ecommerce website for entrepreneurial makers – no one could have predicted her first year in business would include a worldwide pandemic.
Lewis would have to pivot from creating fashion bags and pouches for makeup, coins and other collectibles, to churning out masks during COVID-19.
Petal and Crow is the brainchild of Lewis, a professional designer with mad sewing skills. She’s gotten wide acclaim for the zippered bags and accessories she produces, including classic makeup bags, wristlets, tote bags, boxy pouches and crossbody bags. Lewis’ products are exquisite and beautiful to look at, and marketed as functional, durable and fashion-smart.
Lewis searches for prints that are cheerful and bright, often celebrating flora (petals), colours, patterns, cats, dogs, horses, swans, butterflies and the list goes on. Sewn with impeccable seams and finishes, even the interiors are unmistakably Lewis. …
For the full story: https://www.thetelegram.com/business/regional-business/first-year-in-the-bag-east-coast-crafter-pivots-new-business-amid-covid-19-516419/